The logo design research project was to do an analysis on precedent logos that graphically interested us. We had to choose three different logos that were created for the same type of business as our chosen design project. Therefore, I chose three different hair salons from all over the United States. Beneath each logo is a description researching the color theory, font type, symmetry, scale, and characteristics and how it affects the viewer. Through my research, I noticed that black and white logos with a popular color are often seen. Based on a lowercase and uppercase font and the font type sets the stage for what type of salon it is: Is it high-end or more casual? Below is my findings:
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